RESEARCH: LOOKING INTO OTHER FILM POSTERS

As we are required to make our own film posters for our film opens I have decided to do some research into famous film posters. For example my first poster I looked at was 'Invictus.' I thought that this poster was very appealing as it has Nelson Mandela featured as the main object. It is also rugby related therefore it's something that we could possibly use for ours. The second advert that i looked at was 'Leatherheads.' I found this advert aesthetically pleasing as it demonstrates the aggression and team moral of rugby. From looking at these it will allow me to draw up some examples for my own film poster.

STARTING TO EDIT OUR FILM

In the screenshot below you will see that I have made a start editing our movie called 'Nine.'

PLANNING: CALL SHEET #2

CALL SHEET

PLANNING OUR VIEWER PROFILE

Today I started making outline notes about what my target audience for Nine. I did this by carrying out research on viewers of their age and what they do on a day to day basis. 

Age group: 12-65, teenagers and young adults

Gender: Men

They are likely to watch TV programmes such as documentaries, rugby matches, sports reports, match day and six nations. 

In their leisure time, they will visit YouTube, play video games, download movies, drink Starbucks; eat at Pizza Express, MacDonald's, Subway and go to the gym. 

Clothes: River Island, Supreme, Palace, Sports Direct. 

Media: iPhone or Blackberry for internet on the move; Mac Book or iPad to see movies, Twitter, play games, browse and shop; FaceBook for connecting to friends.

When carrying this out I used the NME reader profile to help me understand how to create this viewer profile.





















These are the type of brands that my target audience for my media project would be interested in. The reason for this is because these are young trendy companies that teenagers would shop from.

RESEARCH: OCR WEEBLY

Today I found the OCR Weebly links very useful, this was because I found Steve Thorne's advice on video production very useful. I also learnt how to plan a photoshoot. I particularly found the usage of the post it notes for a storyboard very useful.

I then took his idea of the storyboard with post it notes to then be able to change the order of scenes. 

PLANNING: TOPLINE, TREATMENT & TWIST

Topline: As a boy in his last year at school, wanting to make it as a big rugby player. Last game of the season – they are playing their rivals. Xander wants to persue a career in music, but doesn’t want to let his father down. 

Father never made it, wants to push his son. 

Cast:

Craig – Dad

Boothe – Coach

Xander – Player

Ryan – background 

Twist: Father wants child to play rugby professionally, but child wants to pursue music career. 

Treatment:

Present day. A loving father wants to push his boy into becoming a professional rugby player, as he never managed to make it when he was his sons age. XANDER enjoys rugby, however he is more interested in a career in music. He feels obliged to pursue his interest in rugby as he doesn’t want to let his dad down. He has supportive friends such as RYAN who is an aspiring professional tells him to follow him dream. Xander needs to make the decision of whether to go for music or continue playing rugby. The audience do not know what he chooses as the screen cuts to black. 

AUDIENCE RESEARCH: RECEPTION THEORY

Reception theory focuses on the scope in textual analysis for 'negotiation' and 'opposition' on the part of the audience. This means that a text is not passively accepted by the audience but that the reader / viewer interprets the meanings of the texts based on their individual cultural background and life experiences. Stuart Hall’s encoding decoding model; dominant, negotiated and oppositional readings; why Hall says he studies culture instead of media specifically, and media hegemony.

AUDIENCE RESEARCH: AUDIENCE PROFILING

A common and traditional method of audience research is known as demographics. This defines the adult population largely by the work that they do It breaks the population down into 6 groups, and labels them by using a letter code to describe the income and status of the members of each group. If you look to the diagram on the right hand side you will see how the Audience Profiling system works. For example A is for higher management, bankers, lawyers, doctors and other professionals. This is clearly the podium for people that earn a high income. B is for the middle management, so for example teachers and graphic designers. The C section is split up into two categories, C1 and C2. These contained the office supervisors and skilled manual workers. You then move down to the bottom of the food chain. D is for the semi-skilled and unskilled manual workers. Then leads to E where its the unemployed, students, pensioners and casual workers.  

RESEARCH: BBFC RATINGS

AUDIENCE RESEARCH: MEDIA EFFECT'S MODEL

Over the course of the past century or so, media analysts have developed several effects models, ie theoretical explanations of how humans ingest the information transmitted by media texts and how this might influence (or not) their behaviour. Effects theory is still a very hotly debated area of Media and Psychology research, as no one is able to come up with indisputable evidence that audiences will always react to media texts one way or another. 

Media Effect’s Theory 

Media effect's theory is how media can affect society. Some negative implications of this theory are when people do "copycat murders", i.e. when a teenage boy murdered his best friend in 2004, the game 'Manhunt' was banned in the UK, because the murder was styled upon a murder within the game.