Tuesday, 3 November 2015

AUDIENCE RESEARCH: MEDIA EFFECT'S MODEL

Over the course of the past century or so, media analysts have developed several effects models, ie theoretical explanations of how humans ingest the information transmitted by media texts and how this might influence (or not) their behaviour. Effects theory is still a very hotly debated area of Media and Psychology research, as no one is able to come up with indisputable evidence that audiences will always react to media texts one way or another. 
Media Effect’s Theory 
Media effect's theory is how media can affect society. Some negative implications of this theory are when people do "copycat murders", i.e. when a teenage boy murdered his best friend in 2004, the game 'Manhunt' was banned in the UK, because the murder was styled upon a murder within the game.  

1 comment:

  1. This is a presentation on one model of audience behaviour: a model that positions the audience as passively affected by what they consume. (You need to give more detail about 'moral panics' and on the Bobo doll experiment etc.) If you look at the class blog post of 30.09.15, you will see that there are many items on audience that you still need to cover. You can call this post 'Audience and the Effects Model' as it deals with only one narrow aspect. However, it would be MUCH better to bring together the various strands as there is a historical timeline: the media effects model gave way to uses and gratifications model.

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